Entrepreneurship in the Kingdom of Saudi Arabia

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Bab Rizq Jameel Saudi Arabia attracting more Facebook fans


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BAB Rizq Jameel (BRJ) Saudi Arabia (https://www.facebook.com/BabRizq) is ranked first in terms of Facebook users among employment sector websites in the Arab world, and is ranked second in the Kingdom in all sectors. BRJ has 1,000,000 fans. BRJ Saudi Arabia page.

Zain bin Abdullah bin Bayyah, Marketing and Social Media Manager at Abdul Latif Jameel Community Initiatives, said “we have launched our Facebook page in 2011, and we are continuously seeking to develop the contents of our pages on social media, taking into consideration that social media became a cornerstone in communication with the public. In addition, users are mostly from the young people, which is the category that interact with, and benefit from, ALJCI programs, specially BRJ, which is seeking to create job opportunities for young males and females, and they interact to such channels more than they do with traditional satellite channels and newspapers.”

Bin Bayyah added that they also activated BRJ page on Twitter (https://twitter.), and that BRJ page of Twitter is followed by more than 85,000 followers.

ALJCI also started a YouTube channel (https://www.youtube), through which it broadcasts all documentaries and educational material, which is more than 65 films.

On other hand, BRJ Egypt page (https://www.facebook.com/BRJ.Egypt), which was launched in 2012, enjoys more than 500,000 fans by now.

The Kingdom ranks 33rd in the world in the number of Facebook users. During the past two years, number of Facebook users in the Kingdom increased from 4 percent to 12 percent, based on the social media report issued by Dubai College of Governmental Administration. Facebookers in Saudi Arabia are 5.9 users, representing 22.2 percent of the total population.

The Arab world ranks fifths in the world in terms of Facebook’s number of users, with 70 percent of users in the age category 18-29. — SG


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