Entrepreneurship in the Kingdom of Saudi Arabia

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Brand marketing indispensable to achieve business objectives

By Mohannad Sharawi
Saudi Gazette

JEDDAH – Many entrepreneurs and business owners in Saudi Arabia don’t have the intellectual ability to differentiate between “marketing” and “advertising”. In other words, those who own firms and the CEOs, whenever marketing is mentioned, would probably think of advertising and they at the same time overlook the most important elements of marketing in their business activities and the organizations’ strategies.
This factual observation was raised by a prominent and well-known brand marketing strategy consultant Said Aghil Baaghil in an interview with the Saudi Gazette.

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